Irvine Wins California Park & Recreation Society’s Award for Excellence in Marketing

I’m excited to announce that the City of Irvine was selected as the 2018 California Park & Recreation Society (CPRS) Marketing and Communications Award of Excellence recipient for our Your Irvine marketing campaign. The City competed for the award against government agencies serving populations of 250,000 or more.

The CPRS award reflects Irvine’s commitment to strategically and efficiently implement a new online registration and reservations software system for the public through a comprehensive marketing and public outreach campaign. Through this statewide award, the City has been recognized for the highest achievement in promoting and increasing public awareness of its parks, facilities, recreation, and leisure services programs.

In preparation for Irvine’s new registration software launch in February 2018, City staff developed Your Irvine as a brand identity for the classes and activities offered by the City.  The Community Services marketing team created the logo, website, and digital and print collateral in-house using only internal resources. They also worked with parks staff to outline a marketing campaign that would suit the needs of all unique facilities within the City. The resulting campaign drove traffic to the new registration website, supporting more than 10,000 class sessions, 41,000 facility bookings, and 80,000 community participants annually.

The City of Irvine will be honored at an awards recognition banquet on Friday, March 22, at the Sheraton Grand Sacramento, during the 2019 CPRS Conference & Expo.

 

“Should Donald Trump Have a Twitter Account?”: An Amazing Class on Tackling Controversial Topics at Plaza Vista School!

This Thursday, I had the honor of participating in an amazing class on tackling controversial topics at Plaza Vista School in Westpark.

The class was Ms. Natalie Elliott’s “Scholars’ Writing Celebration.”

The fifth-grade students were required to present their written opinions on a controversial topic.

To do so, they were first required to research a controversial topic, organize their facts, and write a five paragraph essay with an introduction, three reasons in support of their claims, and a conclusion.

Wow!  I was impressed!

The controversial topics chosen by the students included “Is kneeling during the National Anthem disrespectful?,” Are the oceans over-fished?,” “Is heath care a right or a privilege?,” Should museums be free to the public?,” “Should the U.S. amend the 2nd Amendment?,” “Is climate change really happening?,” “Should school uniforms be mandatory?,” “Should professional athletes get paid less?,” “Should the U.S. government spend more on arts or on STEM?,” and “Should Donald Trump have a Twitter account?”

Each of the students orally presented their position paper, then took questions from other students, parents, and me.  Every one of the position papers was well argued and ably defended! Every one of the presenters was impressive in their passion and their poise.

Leaving the classroom, I felt extremely positive about the future — knowing that these Irvine young people will soon be running the world!

 

As We Celebrate Labor Day, Let’s Commit to Increasing Irvine’s Child Care Choices

As we celebrate Labor Day, I want to take the opportunity to recommit to improving the working conditions of Irvine residents by increasing the availability of child care.

Too often, parents in Irvine are forced to choose between going to work and caring for their children.

Nearly 2,500 Irvine families do not have adequate child care, with the most acute shortage for children under 2 years-old and children 6 to 12 years-old.

I have been working with City staff, my Community Services Commissioner Lauren Johnson-Norris, developers, childcare providers, and the business community to increase child care through an overall city child care development plan.

Irvine Community Services Commissioner Lauren Johnson-Norris has eloquently addressed this issue:

Parents are being advised to apply for child care and get on waiting lists while they are expecting a child and still report waiting several months to a year to secure a spot for their child. Infant care has been identified as the most challenging child care to secure, especially considering the important low provider-to-child ratio mandated by state law.

Some Irvine parents report putting their families on lists and simply never hearing of an opening.

The consequence of the Irvine childcare gap is that families are forced to make unanticipated career and financial decisions. Parents report having to make the sometimes difficult decision to have one parent stay home, even where the families was previously a dual-income family.

Statistically, it is increasingly difficult to return to the workforce the longer a worker is away.

In addition, the result is not only lost income while the child is infancy, but potentially for years to come. For a single parent, the situation is even worse — and may be untenable if family care or care outside the city is unavailable.

A critical part of any thriving community is safe, professional, reliable, and affordable preschool and child care. Preschool has been shown to positively affect children’s social skills and prepare them for the rigors of K-12. Children who miss the opportunity for preschool because of inadequate child care in a community start kindergarten at a disadvantage.

Ultimately, the negative effects of unavailable or inadequate preschool or childcare extend beyond individual children and families to the community as a whole.

It is time to address the shortage of child care for families in Irvine. Increased child care through designated private sites as part of an overall city development plan, access to childcare in houses of worship, and the option of city early childhood education must be part of this plan.

Families in Irvine are looking to the City Council for solutions.

What kind of waiting periods are you facing right now for child care and preschool in Irvine?

What kinds of improvements do you want to see in the availability of child care and preschool in Irvine?

Send your information to Irvine City Councilmember Melissa Fox at mefox@cityofirvine.org or to Community Services Commissioner Lauren Johnson-Norris at laurenjohnson78@gmail.com.

Irvine’s Kids Need You: Parent/Guardian Volunteers Needed to Serve on Irvine Child Care Committee!

The City of Irvine is accepting applications for two volunteer positions (parent/guardian representatives) on the Irvine Child Care Committee.

The Irvine Child Care Committee acts in an advisory capacity to the Community Services Commission, providing input on the needs of the community pertaining to child care-related issues.

The Child Care Committee is an advisory body of the City of Irvine, reporting to the Community Services Commission, providing input on the needs of the community pertaining to child care related issues.

The Committee’s mission is to develop recommendations related to the availability of affordable quality child care and early education in Irvine.

The Committee works collaboratively with City departments and community organizations to enhance the provision of child care and early education services, providing outreach, and serving as a liaison to the community by informally sharing information learned at meetings, promoting City events for families and early childhood educators and sharing questions, concerns and ideas from the community with the Committee.

The full committee includes five City Council appointees; two center- or home-based child care providers; two parents/guardians; three representatives, one each from Irvine Unified School District, University of California, Irvine, and Irvine Valley College; and two community representatives.

Applicants must be the parent or guardian of a child younger than 12 at the time of application and be willing to commit to a two-year term of active service, from January 2019 through December 2020.

Irvine Child Care Committee meetings are held the second Tuesday of select months (at least six times a year) from 9 to 10:30 a.m. at Heritage Park Community Center or other Irvine locations.

Applications are available now at the Irvine Child Resource Center and Irvine Civic Center, and online at cityofirvine.org/childcare.

As I’ve said before, Irvine needs more childcare.

We know that our great schools, beautiful parks, and safe environment attract many families with young children.  We also know that a critical part of any thriving community is safe, professional, reliable, and affordable preschool and childcare.  Irvine must become truly family friendly with no more waiting lists.

I strongly urge interested and dedicated parents or guardians to apply to serve on the Irvine Child Care Committee.

Completed applications must be received by 5:00 p.m. Monday, Sept. 10.

Applications may be mailed or hand-delivered to:

Irvine Civic Center, 1 Civic Center Plaza, Irvine, CA 92606

For additional information, contact Traci Stubbler at 949-724-6635 or tstubbler@cityofirvine.org.

“Life’s most persistent and urgent question is, What are you doing for others?” — Martin Luther King, Jr.

Join Us on Friday, June 22, for Irvine’s Super Swim Lesson!

Kick off summer in the pool with the Irvine Super Swim Lesson on Friday, June 22, at William Woollett Jr. Aquatics Center!

Adults and children of all swimming abilities are invited to participate in the Super Swim Lesson, a worldwide effort to raise awareness for drowning prevention.

Arrive at 5:30 p.m. to sign up; on-site lesson starts at 6 p.m. Then, stay for a recreation swim that includes a water slide, giant inflatable slide and diving boards.

At dusk, watch the movie Despicable Me 3 on the big screen.

All activities are free!

Lifeguards will be on duty. Ages 3 and older; children age 6 and younger must be accompanied by an adult.

Learning to swim is important.  Drowning is the leading cause of accidental injury and death in children under the age of five and the second leading cause of death in children under the age of 14. More than 80 percent of these drownings occur in residential backyard pools or spas, but drownings can occur anywhere there is water. These deaths are preventable!

Swimming is fun and healthy, and we’re blessed here in Irvine with terrific weather for swimming much of the year.  Now let’s do everything we can to protect our children and enjoy swimming safely.

If you can’t attend our Super Swim Lesson, or want more instruction, the City of Irvine’s Learn-To-Swim Program offers lessons for all ages and swimming abilities. Classes are available for infants through adults.

Let’s make Irvine America’s Safe Swimming Capitol!

 

The Best Summer Camps for Your Kids This School Break!

The City of Irvine offers hundreds of summer camps for children of all ages during summer break, now through Aug. 24.

Sign up at yourirvine.org.

Not sure which camp is best for your child? Here are our top five recommendations for this summer:

PLAY-WELL TEK

Children will take on real-life engineering challenges that explore physics, architecture, and mechanical and structural engineering. Themes include Jedi Robotics, Girl-Powered STEM Challenge and more.

Ages 5-12.

Register Here.

Browse all Educational camps here.

CS DANCE FACTORY

Watch your child’s self-confidence boom while performing onstage. Different workshops cater to beginners learning basic acting techniques and those looking to expand their stage presence and dance moves.

Ages 4-12.

Register Here.

Browse all Dance, Music & Drama camps here.

EDUTAINMENT ARTS

Classic crafts, games and activities are enveloped in worlds of fantasy, role-playing and fun. Each camp features a different theme, including sewing, Star Wars, cooking, Harry Potter, Project Runway and more.

Ages 7-12.

Register Here.

Browse all Crafts & Art camps here.

GREAT PARK CAMPS

The Orange County Great Park is now offering summer camps. Whether your child is interested in learning chess strategies, engineering a virtual world or playing tennis, there is a camp perfect for them.

Ages vary by camp.

Register Here.

Browse all Great Park camps here.

TRIFYTT SPORTS

Introduce your child to sports in a fun, safe environment. Young athletes develop basic skills while learning sportsmanship and teamwork. Sports include tee ball, soccer, basketball and flag football.

Ages 4-12.

Register Here.

Browse all Sports camps here.

Browse all Irvine summer camps in the summer issue of Inside Irvine, or at yourirvine.org.

Make sure to fill out a Participant Emergency Form for each child before signing them up for camps.

For questions, call 949-724-6610.

Watch My Town Hall Meeting!

I held a public Town Hall Meeting at the Irvine Championship Stadium in the Great Park on Saturday, October 21, where we discussed traffic, childcare, the Southern California Veterans Cemetery, affordable housing, and other issues of interest to Irvine residents.

I was joined by several of my city commissioners, as well as by members of the Irvine Police Department, who were also there to answer questions.

Several dozen Irvine residents spoke and asked questions, and I thank everyone who attended.

Here are some photos from the event:

I really enjoyed the open, public dialogue with Irvine residents, and I intend to make these Town Hall Meetings a regular part of my work as an Irvine City Councilmember.

You can watch the complete October 21 Town Hall Meeting on my YouTube channel (Melissa Fox, Irvine City Council) here: