Congratulations to Irvine on Earning Top Parks Rating in California and 6th in the Nation!

The City of Irvine park system has been ranked 6th in the nation by the Trust for Public Land annual ParkScore Index, effectively making Irvine the top-ranked city in California.

Significantly, with new parks, open space, and amenities added over the past year, the City rose from last year’s ranking of 10th in the nation, climbing up four places.

The Trust for Public Land’s ParkScore rankings assess the nation’s 100 largest cities on factors such as park access, acreage, investment, and amenities. Irvine earned a perfect sore in park spending per resident, and is second in the national for basketball hoops per 10,000 residents.

Among the factors considered in the evaluation is the fact that 80 percent of Irvine’s residents live within a 10 minute walk of a park (compared to a national average of 54 percent) and that 27 percent of Irvine’s city land is used for parks and recreation (compared to a national average of 15 percent).

Of special note, the ParkScore Index did not find any significant difference regarding closeness to parks in Irvine based on the race, nationality, age, or income level of Irvine residents.

The ParkScore Index includes parks, facilities, and amenities managed by the City, either through ownership or joint-use agreements.

The full ParkScore Index is available at tpl.org/parkscore, including score details and demographic information for each city.

Learn more about Irvine parks at cityofirvine.org/parks.

The Trust for Public Land works to protect the places people care about and to create close-to-home parks — particularly in and near cities, where 80 percent of Americans live. It’s goal is to “ensure that every child has easy access to a safe place to play in nature. We also conserve working farms, ranches, and forests; lands of historical and cultural importance; rivers, streams, coasts, and watersheds; and other special places where people can experience nature close at hand.”

Congratulations to my City Council colleagues, our City Manager and City staff, and our Community Services Commissioners, especially our Irvine Community Services Commission Chair Lauren Johnson-Norris!

 

Democracy Requires an Election to Fill the Vacancy on the Irvine City Council

When Irvine Mayor Donald Wagner took office as an Orange County Supervisor, Mayor Pro Tem Christina Shea automatically took his place as Mayor.

As a result, there is now a vacancy on the Irvine City Council.

Democracy requires an election rather than an appointment to fill this vacancy.

According to law, a vacancy on the Irvine City Council can be filled by appointment by the remaining four members of the Council or by election by the vote of all the residents of Irvine.

Even if the City Council appoints a new member, the people can still override that appointment and demand an election by filling a petition signed by seven percent of the voters of the City.

Some argue that precedent and financial concerns support appointing the third-place runner-up in the previous election to the open seat on the Irvine City Council, rather than holding an election in which the people will choose the person to serve as their representative.

In fact, neither precedent nor principle support an appointment over the people’s choice as determined by an election.

Since the incorporation of Irvine as a City in 1971, there have been three times that a vacancy needed to be filled for a councilmember.

In the first instance, on October 15, 1985, Ralph A. “Ray” Catalano, a professor at UCI and a former planning commissioner, was appointed to serve the remaining three years of Councilmember David Sills term when Sills resigned from the Council to become a superior court judge.

Significantly, Catalano was not the next highest vote-getter in the previous election.  Catalano was not even a candidate in that election and had never run for office. The person who was the next highest vote-getter in the previous election, Mary Ann Gaido, was not appointed to the open seat. Catalano later explained that he was a political compromise choice and was picked by Sills as his successor.

That is the only time that the Irvine City Council has used an appointment by Councilmembers rather than an election by the people to fill a vacancy on the Council.  In every other case of a vacancy on the City Council, the seat has been filled by a vote of the people in a special election.

Our very first Irvine City Council election was a special election, held on December 21, 1971, when Irvine residents approved the City charter.

On November 6. 1990, a special election was held to fill the vacancy on the City Council when Councilmember Sally Anne Sheridan was elected Mayor the previous June. The next highest vote-getter from the previous election – again it was Mary Ann Gaido – was not appointed.  Bill Vardoulis, who had not run in the prior election, entered that race and won that special election.

On November 3, 1992, a special election was held to fill the vacancy on the City Council when Councilmember Art Bloomer resigned with two years remaining in his term.  The next highest vote getter from the year of Bloomer’s election – and it was again Mary Ann Gaido — was not appointed. Greg Smith won that special election.

Additional special elections have also been called numerous other times for various reasons, such as voting on charter amendments, measures and ordinances.

In fact, in the history of municipal elections in Irvine, special elections seem to be the rule rather than the exception.

Third-place candidates have been elected to the City Council under Measure A, which was adopted by the voters in 1991.

Measure A provides in that in City Council elections where one of the sitting Councilmembers is running for Mayor, the voters can cast three ballots for candidates for the office of City Council, so that “if a council member whose term of office has not yet expired is elected to the office of Mayor, the vacancy in the office of that Councilmember shall be filled by the candidate for Councilmember receiving the third highest number of votes.”

So far, this situation has happened four times.

On June 7, 1988, third-place City Council candidate Cameron Cosgrove was elected when Larry Agran was elected Mayor.

On November 7, 2000, third-place City Council candidate Beth Krom was elected when Larry Agran was elected Mayor.

On November 2, 2004, third-place City Council candidate Sukhee Kang was elected when Beth Krom was elected Mayor.

On November 4, 2008, third-place City Council candidate Larry Agran was elected when Sukhee Kang was elected Mayor.

Our current situation is very different from those cases.

In those cases, the voters were given the explicit opportunity to vote for three candidates for City Council.

As a result, the third-place candidate gained his or her seat on the City Council directly and democratically through the knowing vote of the people, not by appointment based on coming in third when the voters only had the choice of two.

Indeed, as I have shown, our City has NEVER appointed a Councilmember based on a third-place or next-highest finish in a previous election.

Some have argued that we should use this method of appointment – which we’ve never used before – simply in order to save the money that would need to be spent on an election.

First, it should be noted that other local cities are conducting special elections for councilmembers that could easily be coordinated by the Orange County Registrar with our own, thereby reducing the cost of the election.

Most importantly, however, I believe that democracy is worth the cost.

Democracy is far from perfect.

Many of us are convinced that we could pick better officials than those the people elect.

But that is not what our nation is about.

We elect our officials as our representatives; they are not appointed over us.

Democracy is messy, inefficient, and, yes, sometimes expensive.

In the words of Winston Churchill, “democracy is the worst form of Government except for all those other forms that have been tried from time to time.”

I agree.

We should fill the vacant seat on the City Council with the choice of the people as determined by an election.

UPDATE:

On Wednesday, April 3, 2019, the Irvine City Council officially declared a vacancy on the Council.

I have been informed by the city’s attorney and the city manager this declaration “starts the clock” regarding the process of filling the vacant council seat. We now have 60 days from April 3, 2019, to come to an agreement on the appointment of a new Councilmember or there will be an election.

Residents have 30 days from April 3, 2019, to file a petition signed by seven percent of Irvine’s registered voters to require an election regardless of what the council does.

UPDATE:

There is now a Republican proposal to circumvent this voting process by using an arbitrary ‘point proposal,’ under which “each Councilmember shall list three (3) applicants [candidates] in order of preference.” The candidates will be assigned the following point values: Top candidate 3 points, second candidate 2 points, and third candidate, 1 point.

Under this proposed procedure, the applicant receiving the most points will be appointed.

This proposed “point ” procedure:

(1) has never been used by the Irvine City Council to decide how to fill a council vacancy or to make any other appointment;
(2) violates the most crucial principle of a representative democracy — that the people’s representatives are selected by majority rule.

Arbitrarily assigning points to 1st, 2nd, and 3rd choice applicants, and then saying the applicant with the “most points” wins, is simply a way to avoid majority rule. It undermines the basic legitimacy of Irvine’s government.

Please attend the next Irvine City Council meeting on Tuesday, April 9, at approximately 3:00 p.m. to make sure your voices are heard.

UPDATE:

While the so-called “point” procedure was defeated at the last meeting, the question of whether to appoint or have an election is still not settled.

Please attend the next Irvine City Council meeting on Tuesday, April 23, where the Council will likely decide either on a process for appointment of the 5th council member to the vacant seat or deadlock to cause an election.

Closed session starts at 4:00 p.m. and the open meeting begins at 5:00 p.m. The agenda is packed so this may run late.

Let the voters have their say!

 

Irvine Posts New Web Page Detailing the City’s Efforts to Combat Homelessness

The City of Irvine has posted a new web page detailing the City’s efforts to combat homelessness.

As a member of the Irvine City Council, I’m proud of what we’ve done.

I’m especially proud of our inclusionary housing requirement that 15 percent of all new residential development be affordable to lower-income households.

Irvine City Councilmember Melissa Fox receiving affordable housing award on behalf of the Irvine Community Land Trust

I’m also proud of the City of Irvine’s establishment and funding of the Irvine Community Land Trust, which I am honored to serve as Chair, dedicated to creating affordable housing.

In 2018, we opened Parc Derian, which brings 80 new units of housing for working families, veterans, and special-needs residents of Irvine. Located in the Irvine Business Complex, Parc Derian is a beautiful multifamily community with a pool, tot lot, private parking, exercise center, computer lab, and onsite resident services.

Also in 2018, we began work on Salerno, a new 80-unit rental community. Like Parc Derian, Salerno will provide permanent affordable housing for working families, veterans, and special-needs residents of Irvine.

Significantly, in 2018 we began to develop our first homes for ownership with help from a new partnership with Habitat for Humanity of Orange County. This new Irvine community, called Chelsea on Native Spring, located north of Irvine Boulevard, will include 68 affordable home for sale to income-eligible veterans, working families, and young professionals.

Homes will be sold to first-time homebuyers who earn up to 120 percent of the area’s medium income. In an area where the median home price is $727,000 and average annual income is around $80,000 for a family of four, many people are priced out of the market and face housing and financial uncertainties while trying to build a life in Irvine. The Chelsea on Native Spring project aims to keep those people in Irvine, especially military veterans, teachers, nurses, and young professionals.  It is expected to begin construction in 2019.

In addition to these new projects, we continued in 2018 to provide quality housing and services to 238 households living at Alegre Apartments and Doria Apartment Homes.

In all, that’s 466 households, and more than a thousand people, who can comfortably live, work and raise families in Irvine directly because of the work of the Irvine Community Land Trust.

Irvine Councilmember Melissa Fox and other officials listen to a homeless man at the Santa Ana riverbed.

In fact, over the past 30 years, Irvine has developed more affordable housing for families and individuals at risk of homelessness than any other city in Orange County.

Irvine has also provided over $6.7 million in grant funding to nonprofit organizations for homelessness prevention programs.

I am proud too of our Irvine Police Department’s approach to homelessness, which employs a dedicated team of Mental Health and Homeless Liaison Officers and is characterized by compassion and concern for those suffering from economic hardship, mental illness, and addiction.

The City has established a dedicated email address, outreach@cityofirvine.org, to address homelessness in Irvine. If you know someone in need of services, or if you have a question related to homelessness in Irvine, please contact us.

Irvine has also partnered with several non-profit community organizations — including Families Forward, Second Harvest Food Bank, FOR FAMILIES, Human Options, Second Chance OC, South County Outreach and StandUp for Kids — to help people experiencing housing insecurity or homelessness.

Please read the web page to see all we’re doing.

Of course, more needs to be done to resolve the homelessness crisis and alleviate the human suffering we see around us throughout Orange County.

While I’m proud of all we’ve done in Irvine, I’m also dedicated to doing more.

I’ve traveled to Sacramento to convince our legislators to reform the tax code to make it easier to build affordable housing.

I’ve traveled to San Antonio, Texas, and Pittsburgh, Pennsylvania, to see possible solutions in action.

We need more affordable housing and more attainable housing.

We need more mental health services.

Irvine Councilmember Melissa Fox and Community Services Commission Chair Lauren Johnson-Norris attending conference at Haven of Hope in San Antonio on helping people suffering homelessness.

We need real regulation and supervision of so-called sober living homes that heartlessly dump untreated addicts into our communities when their money runs out.

No area of the nation has been more adversely impacted by these unregulated and profiteering sober living homes than Orange County.

We need to work with responsible non-profit community and faith organizations to find real solutions to the growing crisis of drug and alcohol abuse.

Homelessness is a both humanitarian crisis and a public health crisis that we can not ignore or simply pretend to legislate out-of-existence. Helping our homeless population will require a concerned, regional, and state-funded approach that both provides safe temporary shelter and effective, humane solutions of the root causes of homelessness.

Let’s working together to achieve these goals and truly resolve the homelessness crisis.

 

What I’m Listening for in the Mayor’s 2019 State of the City Address

Irvine Mayor Don Wagner will give his “State of the City” address at the Irvine City Council meeting on Tuesday, February 26, 2019.

The Mayor will have many positive things to talk about, including the tremendous progress that we’ve made on fulfilling the promise of the Great Park — a new 80,000 square-foot ice arena, a 1200-seat Great Park Championship Baseball Stadium and new additional baseball and softball fields, a 5,000-seat Championship Soccer Stadium, a 2.5 mile nature corridor, plus an agreement with Wild Rivers to build a new water park and an exclusive negotiating agreement with Pretend City Children’s Museum to relocate in the Great Park

He will remind us that Irvine remains America’s safest city and was recently declared one of the safest cities in the world.

He will also note that Irvine was rated the number one city in the nation in fiscal strength.

He can also speak positively about the advances that our City Council has made in providing for greater openness and transparency in our budget process, pointing to our new two-year budget cycle, our new five-year planning program and our new Irvine Sunshine Ordinance that expands public notice of agenda items to four times longer than California law requires.

These are indeed wonderful accomplishments that the Mayor, the entire City Council, and all residents of Irvine should be proud of.

But much more remains to be done and problems remain to be solved.

Here is what I would like to hear the Mayor address:

Climate and the Environment

Irvine must become ever more environmentally responsible and should be a national leader in meeting the existential ecological demands of the future.

As Chair of the Irvine Green Ribbon Environmental Committee, I have helped guide Irvine toward greener policies related to energy, recycling and waste management, mobility, open space and water issues.

But more must be done.

I would like to hear the Mayor commit to establishing a Climate Action Plan for Irvine, with the goal of eliminating half of all greenhouse gas emissions in the city and aiming for all electricity used in the city to be from renewable sources by 2035.

Climate Action Plans make it easy for the public to see what cities plan to do to meet state targets for reducing greenhouse gas emissions. Sprinkling such actions throughout the General Plan is not as transparent and is not in the best interest of the public.

Other cities, including San Diego, Los Angeles, Long Beach, Seattle, Baltimore, Phoenix and Houston already have Climate Action Plans.  As the self-proclaimed City of Innovation, Irvine should be a leader in this national effort.

An Irvine Climate Action Plan would benefit both the environment and the regional economy, creating new jobs in the renewable energy industry, improve public health and air quality, conserve water, more efficiently use existing resources, increase clean energy production, improve the quality of life, and save taxpayer money.

Most importantly, a Climate Action Plan would fulfill our obligation to ensure that Irvine remains a beautiful green city for future generations.

Traffic Congestion and Traffic Safety

We have made significant progress in alleviating Irvine’s traffic congestion.  We expanded the iShuttle to provide more transportation.  We’ve enabled left-hand turns in some intersections to allow traffic to move faster and more efficiently.  We’ve widened roads and made other improvements.

But we need to do more.

I would like to hear the Mayor announce a plan to create a greener, smarter, and more efficient transportation future by further expanding our iShuttle.  For example, a route that would take people from UCI to the Spectrum would be good for both Irvine traffic reduction, Irvine’s air quality, as well as for UCI students and Spectrum businesses.

Our roads are not only too often congested, they are also becoming too dangerous, as people fail to obey stop signs and follow the rules of the road.

I have been working with residents and the Irvine Police Department on improving the safety of our pedestrians and bicyclists, especially our children, and I held a Town Hall Meeting on Traffic Safety with the Chief of Police, but more must be done.

I would like to hear the Mayor propose a major comprehensive traffic safety project, focusing on ensuring motorists come to a full stop at stop signs.  This project would involve education, increased enforcement and deploying more advanced stop sign technology.

Many cities have lighted stop signs.  Irvine should have them as well.  Our Irvine Police should also receive a clear mandate from the Mayor and the City Council to take whatever enforcement actions are necessary to make our streets safer for our residents.

The Great Park

Irvine has made tremendous progress on fulfilling the promise of the Great Park and all of us should be proud of what we’ve accomplished.

I am looking forward to the Grand Opening of the new 270,000-square-foot Great Park Ice Area — the largest ice-skating facility in California and one of the largest in the United States.

I am also looking forward to the announcement of further progress on the return of Wild Rivers Water Park.

I also continue to support a veterans cemetery within the hallowed grounds of the former Marine Air Station El Toro, where so many brave men and women flew to Vietnam and other war zones, some never to come back.  My proposal (along with Christina Shea) to locate the veterans cemetery on land that had been intended as a golf course has been through the Commission process and will soon come before the City Council.

What I would like to hear the Mayor speak about tonight is a vision and a plan for completing the next crucial phase of the park – the Cultural Terrace.

The City Council entered into an exclusive negotiating agreement to bring Pretend City Children’s Museum to the Cultural Terrace.  When the relocation of Pretend City to the Great Park Cultural Terrace initially came before the City Council in 2017, I strongly supported it and was disappointed when we did not have the votes to act at that time.  I am extremely pleased that we have moved forward this year.

But much more needs to be done to truly create the Cultural Terrace as the jewel of the Great Park.

I believe the Great Park’s Cultural Terrace would be the ideal location for a natural history museum, showcasing the natural history of our area.

Importantly, the history of the Juaneno/Acjachemen and Gabrielino/Tongva — our County’s indigenous people — needs to be told!

In fact, while Orange County is the only county in Southern California that does not have a natural history museum, Orange County is already home to a fabulous collection of fossils and artifacts in the Dr. John D. Cooper Archaeological and Paleontological Center, now located in several warehouses in Santa Ana.  This rich history of fossils and artifacts, perhaps one of the most important fossil-bearing areas in North America, if not the world, needs to be curated and displayed.

Our county’s rich store of fossils and artifacts ought to be open to all in a magnificent museum – a new Orange County Natural History Museum in the Great Park!

I have also made clear my support for the California Fire Museum and Safety Learning Center, and for preserving the heritage of our California firefighters in a permanent facility in the Great Park.

I have also long been a strong advocate for botanical gardens in the Great Park’s Cultural Terrace.  In fact, every survey we’ve done has shown that gardens are among amenities that people most want in the Great Park.

I agree with the Great Park Garden Coalition that “We need places where children can experience nature and explore, where all can find refuge from the ever-increasing urban density and traffic, where people of all ages and abilities can experience beautiful outdoor spaces. All great urban parks have great garden spaces: Golden Gate Park, Central Park, Balboa Park.”

The Great Park in Irvine should, too.

Homelessness and Attainable Housing

As we all know, Irvine is among the most expensive real estate markets in the nation; for this reason, there is a tremendous need for, and tremendous obstacles to, affordable housing.

Finding solutions to the housing crisis and alleviating homelessness has been a priority for me, both as a member of the Irvine City Council and as Chair of the Irvine Community Land Trust.

Irvine has been a model in this area and the Land Trust concept, now being adopted by Orange County and many other cities, is something that Irvine has pioneered.  No other city has a Land Trust like we have, and other cities are working to copy ours.

I’m proud of what the Irvine Land Trust has accomplished in the past year.

In 2018, we opened Parc Derian, which brings 80 new units of housing for working families, veterans, and special-needs residents of Irvine.  We also began work on Salerno, a new 80-unit rental community. Like Parc Derian, Salerno will provide permanent affordable housing for working families, veterans, and special-needs residents of Irvine.

Significantly, we have begun to develop our first homes for ownership with help from a new partnership with Habitat for Humanity of Orange County. This new Irvine community, called Chelsea on Native Spring, located north of Irvine Boulevard, will include 68 affordable home for sale to income-eligible veterans, working families, and young professionals.

In all, that’s 466 households, and more than a thousand people, who can comfortably live, work and raise families in Irvine directly because of the work of the Irvine Community Land Trust.

In addition to my work on the Irvine Land Trust, I have traveled to Pittsburgh and San Antonio to see what other cities have done to successfully combat homelessness, and I have traveled to Sacramento to encourage the legislature to revise regulations and the tax code to make it easier to build affordable housing.

I would like to hear the Mayor reaffirm Irvine’s commitment to support the Irvine Community Land Trust as successful model for other cities to emulate in providing housing for diverse income levels.

I would also like to hear the Mayor present his vision for alleviating the homelessness crisis, and especially what role he envisions Irvine should play in providing shelter and services, especially in light of the case in federal court.

How will he work with the federal court and Board of Supervisors to tackle this crisis on a truly regional basis, and how will he get the Board of Supervisors to spend the money and resources that they have been given specifically to deal with homelessness on an actual solution?

Working Together in an Inclusive Democracy  

Our City Council is no longer gridlocked in the partisan bickering that prevented progress for so many years; we have seen that we need to work together to improve the lives of all of Irvine’s residents.

I would like to see our city leaders display the truly democratic spirit that united all decent people in our community in condemning religious and racial bigotry, and not the divisiveness that is created when wedge issues, outside our jurisdiction and purview, are brought before the City Council.  Focusing on these wedge issues does not produce positive policies that bring our city together, but instead a theatrical politics of division that can only drive us apart.

I would like to hear the Mayor reach out to those of us on the other side of the aisle, as he has often done, recognizing that it is best for our city and our residents when we work for the common good by looking for common ground.

A Vision for our Great City of Irvine

Our great City of Irvine is truly blessed with wonderful people, a beautiful natural environment, thriving businesses, and remarkable schools.

What Irvine needs is a vision for the future that focuses and energizes our continued quest for being the very best place in the world to live, work and raise a family.

The event begins with a reception at 5:00 p.m., followed by the Mayor’s address at 6:00 p.m.

Both the “State of the City” address and the reception are open to the public. No RSVP is necessary to attend.

The Civic Center is located at 1 Civic Center Drive, Irvine CA 92606-5207.  Call 949-724-6077 for more information.

I hope to see you there!

Your Feedback is Needed at Tonight’s Irvine Community Services Commission Meeting on Awarding Federal Block Grants

By Irvine City Councilmember Melissa Fox and Irvine Community Services Commission Chair Lauren Johnson-Norris

Tonight’s Irvine Community Services Commission meeting will hear from non-profit applicants seeking federal block grant money

This grant money is awarded by the City and is intended to address community needs including services for youth, seniors, disabled residents, and fighting homelessness.

Your feedback on the award of these federal block grant funds is important and welcome!

The City of Irvine receives annual Community Development Block Grant (CDBG) and HOME Investment Partnership (HOME) entitlement grant funds from the U.S. Department of Housing and Urban Development (HUD). 

CDBG is the principal federal program providing local governments with grants to improve the physical, economic, and social conditions in their communities.

While spending priorities are determined at the local level, the program is primarily intended to provide affordable housing, establish and maintain a suitable living environment, and expand economic opportunities for low and moderate-income residents.

HOME funds are intended to facilitate long-term public-private partnerships in an effort to expand the availability of affordable housing. HOME funds may be used exclusively to create affordable housing for low and moderate-income residents.

These programs allow the City of Irvine to issue grants and loans to local organizations for a wide variety of community development activities that benefit eligible low and moderate-income Irvine residents.

You can see the agenda for tonight’s meeting here.

Tonight’s Irvine Community Services Commission will start at 5:30 p.m and be held at the City Council Chambers, Irvine City Hall, I Civic Center Plaza, Irvine CA 92623-9575

All meetings of the Irvine Community Services Commission are open to the public and the public is entitled to comment.

We hope to see you there tonight and hear your comments.

 

Join Me for the Grand Opening of Los Olivos Community Park and Center!

Join me on Saturday, March 2, 2019, for the Grand Opening of Los Olivos Community Park!

The dedication event will take place from 4 p.m. to 6 p.m.

The new 12.5-acre Los Olivos Community Park features lighted baseball and soccer fields, a lighted basketball court, four tennis courts, and a musical-themed playground inspired by the former Irvine Meadows Amphitheatre.

In addition, the 6,700-square-foot community center features a large multipurpose room, warming kitchen, and patio area.

The dedication event will include:

  • Self-guided tours of the facility;
  • On-site tennis pro to answer questions about tennis programming; and
  • Entertainment by Concerts for Charities Club.

The sports fields, playground, and trails will be open seven days a week from 7 a.m. to 10 p.m. Los Olivos Community Center will be open to the public 9 a.m.– 9 p.m. Monday – Friday, 9 a.m. – 10 p.m. Saturday, and noon – 6 p.m. Sunday. Programming will include early childhood programs, youth camps, adult classes, and a variety of recreational offerings.

Los Olivos Community Park is located at 101 Alfonso, Irvine, CA 92618

No RSVP is needed for this free dedication event.

For more information, visit cityofirvine.org/specialevents or call 949-724-6814.

See you there!

Irvine Wins California Park & Recreation Society’s Award for Excellence in Marketing

I’m excited to announce that the City of Irvine was selected as the 2018 California Park & Recreation Society (CPRS) Marketing and Communications Award of Excellence recipient for our Your Irvine marketing campaign. The City competed for the award against government agencies serving populations of 250,000 or more.

The CPRS award reflects Irvine’s commitment to strategically and efficiently implement a new online registration and reservations software system for the public through a comprehensive marketing and public outreach campaign. Through this statewide award, the City has been recognized for the highest achievement in promoting and increasing public awareness of its parks, facilities, recreation, and leisure services programs.

In preparation for Irvine’s new registration software launch in February 2018, City staff developed Your Irvine as a brand identity for the classes and activities offered by the City.  The Community Services marketing team created the logo, website, and digital and print collateral in-house using only internal resources. They also worked with parks staff to outline a marketing campaign that would suit the needs of all unique facilities within the City. The resulting campaign drove traffic to the new registration website, supporting more than 10,000 class sessions, 41,000 facility bookings, and 80,000 community participants annually.

The City of Irvine will be honored at an awards recognition banquet on Friday, March 22, at the Sheraton Grand Sacramento, during the 2019 CPRS Conference & Expo.